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將整體消費者圖片與 AI 拼接在一起(技術緊縮)

最後更新於 2021 年 11 月 3 日
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品牌的首要任務應該是與消費者建立有意義的關係。相反,品牌發現自己與表面連接,因為他們優先考慮轉換和制定戰略圍繞端漏鬥行為。購買行為只是更大的消費者旅程謎題的一小部分。為了加強關係,品牌需要填寫他們的想法,或圖片,消費者的顏色和背景,這可以作為回報,支援即時,個人化的參與。

那麼,品牌如何拼湊這個謎題呢?通過擴展數據集並利用 AI 技術。邁克爾·戈爾曼,SVP的產品和行銷 ShareThis ,推斷這些工具可以幫助行銷人員更好地了解消費者如何參與,為什麼消費者轉換,以及消費者下一步可能做什麼。 閱讀更多有關 AI 如何在 Micheal 的文章中創建消費者旅程的整體圖片 使用 AI 重新啟動品牌客戶關係 在技術緊縮。

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